We distinguish genuine criticism from coordinated manipulation
Ethics and conduct
Our Professional Standards
A crisis can tempt people into shortcuts. Our standards exist to protect the business, the public record, and everyone involved from tactics that create additional harm.
We document claims before recommending a response
We report content using the platform’s actual policies
We do not guarantee removals
We do not create fake reviews or accounts
We do not organize harassment or counter-brigading
We do not impersonate customers or platform employees
We do not make false legal threats
We do not suppress legitimate customer experiences
We protect confidential client information
We recommend qualified legal counsel when a matter requires legal advice
A necessary distinction
Criticism is not automatically an attack.
A negative experience can be legitimate even when it is painful or unfairly phrased. We look for evidence of policy violations, manipulation, mistaken identity, threats, or coordinated activity before recommending a platform report.
Review our documentation service →A calm next step
You do not have to manage an online crisis alone.
Tell us what is happening. We will review the situation and explain the most practical next steps.