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First-response checklist
Six actions to take before a public reply: preserve, assign, verify, map, assess, and approve.
Open guidance →Resources
Practical crisis guidance for local business owners.
Clear checklists and decision frameworks for the moments when owners need useful next steps—not jargon or panic.
Featured guidance
Start with the situation in front of you.
These foundational resources help protect evidence and reduce avoidable escalation while you organize the facts.
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Platform-reporting guidance
How to connect evidence to a platform’s stated policy without overstating the case.
Open guidance →3
Reputation-recovery guidance
A measured return to accurate, useful, normal business communication after attention declines.
Open guidance →Articles
Scenario-specific response guides.
Articles publish on their true publication dates. Draft and future scheduled material remains private until it is due.
A Customer Video About Your Business Goes Viral: What to Do in the First 24 Hours
A calm first-24-hours plan for small businesses facing a viral customer video, from evidence preservation to staff and public communications.
Read the guide →Your Business Is Being Review Bombed: How to Document and Report Suspicious Reviews
Learn how to document review bombing, identify policy-relevant patterns, report suspicious reviews, and respond without manipulating ratings.
Read the guide →A Former Employee Posts Public Allegations: How a Small Business Should Respond
A practical framework for small businesses responding to public allegations from a former employee while respecting privacy and legal risk.
Read the guide →The Internet Targeted the Wrong Business: Correcting a Case of Mistaken Identity
Steps for proving mistaken identity, correcting business information, reporting misdirected reviews, and reassuring customers without amplifying a controversy.
Read the guide →An Influencer Complains About Your Business: When to Respond and When to Wait
A decision framework for local businesses weighing a response to an influencer complaint without escalating attention or dismissing a real customer issue.
Read the guide →A Food-Safety Accusation Spreads Online: A Response Framework for Restaurants
A restaurant-focused framework for verifying food-safety claims, preserving records, communicating with guests, and coordinating with regulators and counsel.
Read the guide →An Employee Confrontation Is Caught on Video: Managing Facts, Privacy, and Public Pressure
How a small business can respond to a filmed employee confrontation while verifying context, protecting privacy, and addressing public concern.
Read the guide →Your Staff Is Being Doxxed or Threatened: Immediate Steps for Business Owners
Immediate, practical steps for business owners protecting staff from doxxing, threats, harassment, and unsafe online attention.
Read the guide →An Old Post or Incident Resurfaces: How to Respond Without Reigniting It
A framework for deciding whether and how to respond when an old post, allegation, mistake, or business incident begins circulating again.
Read the guide →A Viral Controversy Reaches Multiple Locations: Coordinating a Consistent Response
How franchises and multi-location businesses can coordinate facts, approvals, staff guidance, listings, and public messages during a viral controversy.
Read the guide →AI-Generated or Manipulated Content Targets Your Business: How to Preserve Evidence and Respond
How to preserve suspected AI-generated or manipulated media, avoid overclaiming, report it, and communicate clearly with customers and staff.
Read the guide →The Viral Moment Has Passed: A 30-Day Plan for Rebuilding Customer Trust
A measured 30-day reputation recovery plan for restoring accurate information, steady customer communication, staff confidence, and normal operations.
Read the guide →